Client Linha Kids Alva EN
Marca que oferece cosméticos saudáveis, responsáveis e pensados para o bem-estar das crianças. EN
CheckMate
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Mate has its own time. Eight months of rest, real ingredients, and a story worth savoring slowly. An identity that turns the care behind its origins into visual expression.
Challenge
Bring 45 SKUs together under one brand and prepare Checkmate to enter the retail market without losing its strength in food service. The project needed to improve shelf recognition, distance the brand from associations with alcoholic beverages, and build a consistent identity that highlighted ingredient quality and Baldo's care throughout every stage of production.
Result
We created an identity and packaging system that puts mate and its ingredients at the heart of the brand narrative. Exclusive digital paintings, a fluid logotype, and a responsive visual system unify all 45 SKUs. Tea boxes, loose-leaf packaging, bottles, and bag-in-box formats now share a distinctive visual language, endorsed by Baldo.
Overview
Baldo is a century-old company from Southern Brazil specializing in yerba mate. With an annual production of 24 million kilos, the company decided to bring its entire mate tea portfolio under Checkmate, a brand previously dedicated to concentrates for the food service market. The move also marked its entry into retail, with new formats and an expanded product range.
The challenge was to unify 45 SKUs, strengthen brand recognition on shelves, and communicate product quality while distancing it from mistaken associations with alcoholic beverages. To achieve this, we began with an immersion process involving consumer research, visits to points of sale, plantations, and Baldo's production facility.
The creative concept emerged from a detail of the production process: before reaching the cup, yerba mate rests for eight months. This period of care inspired a visual universe that invites people to enjoy mate without rushing. Ingredients and leaves take center stage in exclusive digital illustrations, creating sensory patterns that extend across the entire product line.
The identity was redesigned with a more fluid Checkmate logotype and a responsive system capable of maintaining consistency across tea boxes, loose-leaf packaging, 750 ml bottles, and bag-in-box formats. The Baldo seal, finished with hot stamping, reinforces the brand's origins and endorses its quality.
The result is a more recognizable and consistent brand, ready for new consumption occasions and bringing Baldo's tradition and care beyond the food service market.
Credits
- Client
- Baldo
- Year
- 2026
- Sector
- Beverages, and Consumer Brands
- Deliverables
- Branding, Packaging, and Strategy
- Creative direction
- Felipe Amaral
- Team
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Bianca Groff
Calvin Cousin
Ricardo Franco
Renata Guedes
Thomas Becke - Strategic Partners
- Sauê Ferlauto
Duda Bussolin (Moropolo Studio)
Carlo Barros
Project content
